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Machine Intelligence 2 Welcome to the bot era

During the F8 developers’ congress on 12 April 2016, Mark Zuckerberg, CEO of Facebook, disclosed that he was routinely using ‘bots’ – smart software applications – on Facebook Messenger. According to Zuckerberg Messenger is now sizeable enough to embed it in a new ecosystem. Apart from friends and family, we can now also use this platform to have conversations with artificial ‘friends’. These so-called friends are services that are being offered by businesses in particular.

Many people may still find it difficult to conceptualize ‘brand as a friend’, but the underlying idea is perfectly clear: Facebook aims to reap the fruits of the popularity of messaging by allowing bots to be implemented on the platform. The fact is that on a monthly basis more than 900 million people are active on the Messenger platform, while on a global scale almost 3 billion people are chatting every day – not just via Facebook Messenger, but also via other chat applications, such as WhatsApp, Line, WeChat and Kik.

Machine Intelligence 2 (English / Free PDF)
Publication year
2016
Published by
Sogeti
Pages
60
Authors Sander Duivestein, Menno van Doorn
Available languages:
Available formats:
  • Free PDF
Machine Intelligence 2 (English / Free PDF)
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