VINT Report Big Data 3 Privacy, technology and the law

Big Data for everyone through good design

The same tools that drive organizations towards data driven business and could have a high impact on marketing, process optimizing and maybe even predicting the future of products with predictive analytics, also raise real concerns about new privacy intrusive technological possibilities such as re-identification, ubiquitous monitoring and thorough risk analyses on an individual level.

Organisations and their customers need to find a healthy balance that suits both parties. In this report VINT presents Privacy by Design, Privacy-Enhancing Technologies and legislation as the winning strategy to make Big Data efforts profitable without harming the trust of customers.