Technology Outlook 2013
Are you setting the pace for innovation, or is your organization having a hard time trying to catch up to the many trends and innovations of the day? It can be hard to keep track of every individual development. At the same time many of the trends are in reality facets of one and the same big transformational trend: the continued maturation of the internet, branching into mobile, cloud, big data, social and all the other dimensions that internet has today.
The challenge is to ‘get ahead’, to digest all things happening around you and distill them to form a clear course forward. The best way to do this is to examine how the technology will be adopted and how the use of technology will then change the behavior of people. All of which is highly unpredictable.
Systems of Engagement
On the technology side, we see this interest in the human factor as well: the interest of our clients is moving away from the systems of record towards the systems of engagement. A move from administrative processes to using technology to improve or reinvent the real interaction with people. This in turn fits themes such as the experience economy, consumerization, prosumers and the generation of digital natives. Even ‘neutral’ technologies such as cloud or big data are predominantly used to power mobile, social or otherwise engaging systems.